Jeff Yurcisin is a proven Direct to Consumer CEO who has built and led multiple billion-dollar brands and has a passion for doing what’s right. He believes deeply in Grove’s mission to move the consumer products industry Beyond Plastic and is passionate about the role the private sector can play in sustainability. Before Grove, Jeff had succeeded two founders as CEOs at Shopbop and Zulily and served in multiple senior executive roles at Amazon, where he led Amazon’s global efforts on Private Brands and Apparel. His team spearheaded Amazon’s recent push into its owned brands and was responsible for the end-to-end product development and performance of those brands. Earlier in his career, Jeff served as CEO during Shopbop’s accelerated growth from startup to leading fashion boutique worldwide. Their revenue growth was driven by using tech to deliver a superior customer experience. Jeff recently led the team at Zulily for four years through the pandemic and launched a customer promise that guaranteed Zulily customers would receive greater value than from Amazon or Walmart. He most recently worked as an Executive in Residence at Madrona Venture Group where he helped entrepreneurs turn their ideas into fast growing businesses. He also serves on the Advisory Board of Fred Hutch, one of the world’s leading cancer research organizations. Jeff earned his bachelor’s degree in economics from Princeton University and graduated with honors from Harvard Business School.