Bryce Sammel is the Senior Manager of Customer Experience at the founding B-Corp and 100% Employee Owned, King Arthur Baking Company. He's got over 20 years of human‑centered leadership experience, which he's used to achieve operational excellence across diverse industries, including retail, the fuel industry, and CPG/DTC. His ethos? Happy, confident, and empowered employees create a fantastic customer experience. He's a CX strategist and people‑first leader who's looking ahead at how we're leveraging AI to support retail and contact center employees, enhance customer relationships, and strengthen the community of the brand.
Wednesday, February 25
5:10 PM Track 5: Fireside Chat: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
Driving growth in today’s dynamic retail landscape requires more than scaling operations—it demands reshaping the very structure of teams and redefining roles to meet ever-evolving customer expectations. As consumer behavior shifts and technology accelerates transformation, retailers must build agile organizations that foster innovation, empower talent, and keep the customer at the center of every decision.
During this session, Bryce Sammel will reveal how he is reimagining team dynamics, evolving skill sets, and cultivating adaptable, customer-obsessed cultures that drive sustained growth and future-ready success by:
- Redefining roles: transitioning from generalists to specialized roles
- Balancing business and operational demands to ensure seamless customer engagement and sales focus
- Upskilling associates through strategic training programs
- Highlighting leadership development and enhancing line manager capabilities
Check out the incredible speaker line-up to see who will be joining Bryce.
Download The Latest Agenda