Bryce Sammel is the Senior Manager of Customer Experience at the founding B-Corp and 100% Employee Owned, King Arthur Baking Company. He's got over 20 years of human‑centered leadership experience, which he's used to achieve operational excellence across diverse industries, including retail, the fuel industry, and CPG/DTC. His ethos? Happy, confident, and empowered employees create a fantastic customer experience. He's a CX strategist and people‑first leader who's looking ahead at how we're leveraging AI to support retail and contact center employees, enhance customer relationships, and strengthen the community of the brand.