Product detail pages have become the most important moment of truth in modern commerce - yet most brands still rely on slow testing, intuition, and fragmented data to decide what content works. As shopper attention shrinks and competition accelerates, brands need a faster, more predictive way to understand what actually drives conversion.

In this session, we’ll explore how leading brands are using AI to analyze product content the way shoppers experience it - identifying conversion gaps, uncovering missed revenue opportunities, and optimizing PDP imagery and messaging at scale. Attendees will learn a practical framework for turning PDP content from a creative expense into a measurable growth driver, along with real examples of how AI is reshaping content strategy across the digital shelf.