Josh Yelle is a media and growth leader with experience scaling both performance and brand marketing across premium consumer brands. At Vuori, he has helped lead growth across key channels including Paid Social, Paid Search, YouTube, TV, Podcasts, Affiliate, and other marketing channels.
Josh brings a full-funnel mindset to media—balancing data-driven performance with high-impact brand storytelling. He is known for building strong cross-functional partnerships, testing and scaling emerging channels, and driving sustainable growth while protecting and elevating brand equity.
Monday, February 23: Summit Day
10:15 AM Customer Journey: Orchestrating Impact: Media Activation Strategies for Cross-Functional Brand Growth
As retail brands scale, growth often introduces fragmentation across channels, teams, and customer touchpoints. Media sits at the center of this complexity, with the potential to either amplify impact or deepen disconnect.
In this session, Vuori Senior Director of Media Josh Yelle explores how intentional media activation can serve as connective tissue across key partnerships, product storytelling, ecommerce, and retail. Rather than operating in isolation, media can help align internal teams around shared priorities, reinforce brand values, and create more consistent, value-driven customer experiences. Attendees will gain perspective on how growing brands can approach media activation in ways that support both performance and cohesion as complexity increases.
- Using media to connect upper- and lower-funnel objectives across teams
- Activating culture-first moments through media to drive relevance and momentum
- Translating performance-driven media programs into long-term brand trust and loyalty
Check out the incredible speaker line-up to see who will be joining Joshua.
Download The Latest Agenda