Kate Huyett
General Manager of eCommerce & CMO Bombas
Kate Huyett is the General Manager of E-Commerce and CMO at Bombas. She is responsible for overseeing the company's largest sales channel, profitably growing the company's ad spend, driving customer loyalty and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's e-commerce teams, marketing + growth departments and consumer insights & analytics.
Tuesday, February 24
11:05 AM Main Stage: CMO Panel: Being an Architect of Change: The Expanding Role of the CMO
Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.
During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:
- Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
- Optimizing spend, and guiding innovation across customer journeys
- Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
- Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity
Check out the incredible speaker line-up to see who will be joining Kate.
Download The Latest Agenda