eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Kate Huyett, CMO at Bombas
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Kate Huyett


Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

11:10 AM Fireside Chat: Making a Difference, One Item At A Time: How The Continued Evolution Of DTC Marketing Has Proven Successful For Bombas

Bombas, a Hot 100 retailer and one of the fastest growing retailers today, is an early adopter of direct-to-consumer selling. They continue to reassess their approach in today’s changing retail landscape when it comes to marketing. Learn from CMO Kate Huyett during this dynamic keynote presentation. You’ll understand how she consistently evolves Bombas’ strategy based on data that leverages customer behaviors and insights to inform decisions across all marketing touchpoints (and how to apply this to your brand).