Kate Huyett

CMO
Bombas

Kate Huyett is the Chief Marketing Officer at Bombas. Over the last five years, she has been responsible for profitably growing the company's ad spend, driving customer loyalty and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's marketing department, including acquisition, retention, partnerships, digital product, insights, and data & analytics. Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics, and after graduating pursued a career in Private Wealth and Investment Grade Capital Markets at Goldman Sachs. Over the last decade, Huyett has honed an expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and Director of Marketing, Americas at Transferwise, overseeing North American expansion.

Check out the incredible speaker line-up to see who will be joining Kate.

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Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021

2:10 PM Unlocking Direct-to-Consumer Growth

The retail landscape has radically shifted in the past year. This is a new era that retailers must understand the shifts in the customer journey to drive transformational business growth. Join Google to understand key strategies to enable business success and delight customers in 2021 and beyond. This discussion will address:

1. What drives consumer preferences and engagement on the path to purchase

2. How to align your customer needs and business priorities to drive direct-to-consumer growth