Kate Huyett

CMO
Bombas

Kate Huyett is the Chief Marketing Officer at Bombas. Over the last five years she has been responsible for profitably growing the company's ad spend, driving customer loyalty and telling the brand story through both online and offline channels. In her role, Huyett oversees the company's marketing department, including acquisition, retention, partnerships, digital product, insights, and data & analytics.

Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics, and after graduating pursued a career in Private Wealth and Investment Grade Capital Markets at Goldman Sachs. Over the last decade Huyett has honed an expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and Director of Marketing, Americas at Transferwise, overseeing North American expansion.

Check out the incredible speaker line-up to see who will be joining Kate.

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Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

11:25 AM Fireside Chat: Making a Difference, One Item At A Time: How The Continued Evolution Of DTC Marketing Has Proven Successful For Bombas

Bombas, a Hot 100 retailer and one of the fastest growing retailers today, is an early adopter of direct-to-consumer selling. They continue to reassess their approach in today’s changing retail landscape when it comes to marketing. Learn from CMO Kate Huyett during this dynamic keynote presentation. You’ll understand how she consistently evolves Bombas’ strategy based on data that leverages customer behaviors and insights to inform decisions across all marketing touchpoints (and how to apply this to your brand).