Retailers face growing pressure to prove what truly moves the needle for sales and growth as customer journeys stretch across more channels than ever before. With the right attribution methodology, brands can move from guesswork to clarity about what drives conversions. In this session, marketing analytics leaders unveil practical checklists and proven techniques to break down the strengths and trade-offs of different attribution models—empowering retail teams to optimize spend, uncover true growth drivers, and fuel data-backed decision making through

Social proof isn’t just influencing consumer decisions—it’s transforming ordinary shoppers into passionate advocates whose voices spark trust and drive buying behavior through authentic reviews, ratings, and user-generated content. When brands harness the electric power of crowd-driven commerce, they unlock unstoppable momentum that amplifies credibility, ignites engagement, and accelerates growth in today’s hyper-connected world. During this panel discussion, retail experts reveal how to tap into the magic of social proof to craft irresistible customer experiences, supercharge conversions, and build thriving communities that fuel lasting success by: