"Omnichannel" has been part of the retail vocabulary for more than a decade, yet many brands still run ecommerce, stores, and marketing as separate operations that happen to share a logo. That gap between buzzword and reality shows up in disjointed customer experiences, duplicated effort, and missed revenue. These retail practitioners will discuss what omnichannel truly means today, how they align teams around one shared view of the customer, which cross-channel programs have paid off, and the surprises and setbacks they faced along the way. 

• Breaking down what "omnichannel" actually means in practice today vs. the buzzword version 
• How panelists align ecommerce, stores, marketing, and operations around one shared view of the customer 
• Real examples of cross-channel programs that drive both revenue and operational efficiency 
• The biggest surprises (and failures) panelists encountered while moving from multichannel to truly omnichannel