Jennifer Peters

Director, DTC, Martech, & Digital Compliance OLLY

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing.

Wednesday, February 25

3:20 PM Track 1: Panel: Loyalty is Not One Size Fits All: Designing Loyalty Programs That Fit the Needs of ALL Customers

Loyalty isn’t a one-size-fits-all game—today’s customers expect personalized rewards and experiences that truly resonate with their unique preferences and lifestyles. Designing loyalty programs that speak to the diverse needs of every shopper means thinking beyond points and discounts to create meaningful connections that inspire lasting allegiance. In this panel, industry innovators share strategies to craft flexible, inclusive loyalty programs that engage all customers—turning everyday buyers into devoted brand champions who keep coming back for more. Expect to hear about:

Acknowledging that your customers are not a monolith
Putting together multiple reward options that will appeal to different groups
Regularly monitoring how customers are reacting to these different options
Pivoting to updated rewards based on feedback and reviews

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda