Bhavik Gandecha | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Bhavik Gandecha

Solutions Consulting Manager Bazaarvoice

Bhavik Gandecha is a Solutions Consulting Manager at Bazaarvoice, committed to helping brands and retailers optimize their user-generated content (UGC) strategy across every touchpoint of the customer journey. He leverages his expertise in the martech space to develop innovative solutions tailored to the unique needs of his customers. Bhavik seeks to consistently introduce thought leadership and novel approaches within his speaking sessions, with the ultimate goal of delivering invaluable insights rooted in tangible value.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:00 PM Track 3: Building A Winning Creator Strategy for 2025: How Brands and Retailers Can Stay Socially Relevant, Drive Engagement and Boost Conversions

As e-commerce continues to evolve, embracing a social-first strategy is no longer optional—it’s essential. In this session, Bazaarvoice will explore how brands and retailers can align their content strategies with today’s socially driven landscape, leveraging creators, user-generated content (UGC), and community insights to foster deeper connections with their audiences. By integrating social content into the shopper journey, brands can achieve authenticity, relevance, and measurable results that resonate from discovery to purchase.

With real-world examples from leading brands, this session will showcase how a community-first mindset and strategic partnerships can elevate your marketing efforts. Attendees will learn how to optimize UGC for maximum engagement, incorporate creators seamlessly into campaigns, and stay ahead of cultural trends to build meaningful connections. Join us to discover the tools, tactics, and data-driven approaches that power standout social strategies and drive business growth.

Learning objectives:

  • Learn why prioritizing a social-forward approach is critical and how to integrate creators and UGC effectively across platforms.
  • Use audience insights and purchasing behavior to identify gaps in your content funnel and align your strategy for maximum impact.
  • Tap into cultural trends, embrace emerging platforms, and remain curious by testing new ideas to create dynamic and engaging campaigns

Check out the incredible speaker line-up to see who will be joining Bhavik.

Download The Latest Agenda