February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Bhavik Gandecha is a Solutions Consulting Manager at Bazaarvoice, committed to helping brands and retailers optimize their user-generated content (UGC) strategy across every touchpoint of the customer journey. He leverages his expertise in the martech space to develop innovative solutions tailored to the unique needs of his customers. Bhavik seeks to consistently introduce thought leadership and novel approaches within his speaking sessions, with the ultimate goal of delivering invaluable insights rooted in tangible value.
As e-commerce continues to evolve, embracing a social-first strategy is no longer optional—it’s essential. In this session, Bazaarvoice will explore how brands and retailers can align their content strategies with today’s socially driven landscape, leveraging creators, user-generated content (UGC), and community insights to foster deeper connections with their audiences. By integrating social content into the shopper journey, brands can achieve authenticity, relevance, and measurable results that resonate from discovery to purchase.
With real-world examples from leading brands, this session will showcase how a community-first mindset and strategic partnerships can elevate your marketing efforts. Attendees will learn how to optimize UGC for maximum engagement, incorporate creators seamlessly into campaigns, and stay ahead of cultural trends to build meaningful connections. Join us to discover the tools, tactics, and data-driven approaches that power standout social strategies and drive business growth.
Learning objectives:
Check out the incredible speaker line-up to see who will be joining Bhavik.
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