Nahum Garcia

Director, Customer Data and MarTech Guitar Center

Nahum Garcia is Director of Customer Data at Guitar Center, where he leads the team responsible for centralizing, activating, and analyzing customer data across the organization. His team serves as the nucleus of Guitar Center’s digital transformation, powering marketing, customer engagement, and business intelligence initiatives.

With a career focused on unlocking the power of first-party data, Nahum has built strategies and systems that help bridge the gap between technical data infrastructure and customer experience. His work includes developing predictive models to anticipate customer behavior, orchestrating data-driven marketing activations, and establishing governance practices that ensure responsible and innovative customer data use.

At Guitar Center, Nahum is passionate about creating remarkable customer experiences by making customer data the heart of strategic decisions.