Nahum Garcia

Director, Customer Data and MarTech Guitar Center

Nahum Garcia is Director of Customer Data at Guitar Center, where he leads the team responsible for centralizing, activating, and analyzing customer data across the organization. His team serves as the nucleus of Guitar Center’s digital transformation, powering marketing, customer engagement, and business intelligence initiatives.

With a career focused on unlocking the power of first-party data, Nahum has built strategies and systems that help bridge the gap between technical data infrastructure and customer experience. His work includes developing predictive models to anticipate customer behavior, orchestrating data-driven marketing activations, and establishing governance practices that ensure responsible and innovative customer data use.

At Guitar Center, Nahum is passionate about creating remarkable customer experiences by making customer data the heart of strategic decisions.

Tuesday, February 24

4:15 PM Track 4: Panel Discussion: Stop Collecting, Start Winning: Harnessing Your Data for Personalized Experiences

The amount of data retailers collect from their customers is mind blowing, but not always used effectively, or even used at all. If retailers aren’t using the data the collect or using it poorly, they are losing out to their competitors who are creating personalized, customer centric experiences. JoDuring this panel discussion with data experts as they walk us through how they are not just collecting the data but harnessing it for real time insights and next gen personalization by:

Collecting and analyze customer data at each touchpoint to build comprehensive, personalized profiles
Using real-time insights to deliver tailored content and offers throughout the customer journey
Leveraging AI and automation to scale personalization efforts without sacrificing quality
Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback

Check out the incredible speaker line-up to see who will be joining Nahum.

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