Adobe Commerce Champion 2025–2026: With over 20 years of experience in both digital and traditional creative marketing - a graduate of Virginia Commonwealth University with a degree in Creative Advertising. Chris has built a career at the intersection of technology, branding, and customer engagement. Currently serving as the eCommerce and Marketing Director for Coker Group (Zip Corvette), Chris leads strategic initiatives across the company's portfolio, with direct oversight of Zip Products. His expertise spans brand development, digital transformation, and integrated marketing strategies that drive growth and strengthen customer loyalty. Passionate about innovation and results, Chris continues to shape the future of automotive aftermarket brands with a hands-on, creative approach. At home he is raising two small children - Libby James (4yrs) and Adam Dean (1year), with his lovely wife, Indre. They are both very tired.