Katrina Adams | eTail Palm Springs

Katrina Adams

Katrina Adams

Director, Growth Marketing Timeline
Katrina Adams
A growth-driven marketing professional with over a decade of experience in DTC marketing, specializing in paid acquisition and social media strategies. Currently serving as Director of Growth Marketing at Timeline®, contributing to measurable success across Nutrition and Skin product lines. Leveraged skills in creative testing, cohort modeling, and conversion rate optimization to drive revenue growth and expand customer acquisition. Passionate about enabling scalable growth frameworks and data-informed decision-making. Focused on delivering impactful marketing solutions through collaboration and cross-functional partnerships. Dedicated to optimizing performance across marketing channels and achieving sustainable growth for innovative brands.

Wednesday, February 25

4:20 PM Track 4: Panel: Master Video-First Strategies to Captivate and Convert in a Short Attention Span Era

In today’s fast-paced digital landscape, video-first strategies are essential for grabbing and holding consumer attention. Brands that master engaging, snackable video content can effectively drive conversions amid shrinking attention spans. This panel brings together experts who reveal actionable tactics to create captivating videos that inspire action and build lasting customer relationships through: 
  • Crafting compelling narratives that resonate with your audience through video content
  • Utilizing video to showcase product features, benefits, and customer testimonials effectively
  • Optimizing video content for various platforms and audience preferences
  • Measuring engagement metrics to refine and enhance your video content strategy

Check out the incredible speaker line-up to see who will be joining Katrina.

Download The Latest Agenda