In many organizations, brand and performance marketing compete for the same budget, operate on different timelines, and measure success in ways that rarely overlap. That divide leaves value on the table, since strong brand work makes every performance dollar more efficient and performance data can sharpen how a brand shows up. This panel of marketing executives will explore how to clarify the distinct roles each plays in a growth model, structure teams and budgets so brand work boosts performance efficiency, build campaigns that both create and capture demand, and track how a stronger brand lifts conversion, CAC, and LTV. 

• Clarifying the distinct roles of brand building and performance in your growth model 
• Structuring teams, budgets, and briefs so brand work improves performance efficiency 
• Building campaigns that create demand and harvest it within the same plan 
• Tracking metrics that show how stronger brand lifts conversion, CAC, and LTV