Michael Stone

Chief Strategy Officer Wpromote

Mike Stone is the Chief Strategy Officer at Wpromote, where he leads the agency’s go-to-market innovation strategy and oversees its strategic center of excellence. With nearly two decades of experience across agency, client, and partner roles, Mike has been instrumental in scaling Wpromote from a startup team of three to a top-tier independent marketing agency of over 600.

Mike believes there’s no divide between brand and performance: all marketing should perform and build the brand. That philosophy drives his passion for applying measurement solutions to every part of the funnel and leveraging customer insights and customer equity to fuel profitable growth across retail and ecommerce.

As CSO, Mike is shaping Wpromote’s commercial strategy to meet a rapidly evolving market, championing a hybrid approach that combines human strategic thinking with AI-powered analytics. He leads a multidisciplinary team spanning brand, comms, and audience strategy, all focused on uniting creativity, data, and agility to unlock smarter, faster results for clients.