Suzy Davidkhanian

VP, Content EMARKETER

Suzy Davidkhanian, Vice President, Content at EMARKETER, leads several practice groups including Retail & Ecommerce, Demographics and Financial Services. Davidkhanian is also responsible for the Analyst Access Program which enables clients to enhance their subscription with direct access to EMARKETER thought leaders across a variety of industries.

Suzy has 20-plus years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Prior to working in retail, she was an in-house public relations executive for a financial services institution for 5 years.

Suzy has been quoted in a variety of media, including trade publications Retail Brew, Modern Retail, Business of Fashion and Ad Age. She hosts the EMARKETER Reimagining Retail podcast and has participated in numerous conferences and roundtables including eTail, NRF Big Show, Shoptalk and more. S

uzy earned her MBA at University of Chicago Booth School of Business, and her B.A. in Sociology from McGill University.

Monday, February 23: Summit Day

12:20 PM Customer Journey: Fireside Chat: Personalized, Not Pushy: Prioritizing Customer Trust and Transparency Across All Channels

In today’s omnichannel landscape, customers expect personalized experiences—but not at the expense of their privacy. In this candid fireside chat, Sarah Zurrell, CMO of Chinese Laundry, explores how brands can build trust by being transparent about data use and focusing on meaningful, value-driven personalization. Discover how unified data strategies can power seamless, relevant interactions without crossing the line.

Providing transparency by clearly communicating the value of how customer data is collected and used
Balancing personalization and privacy by focusing on adding genuine value rather than intrusive targeting
Using unified customer data to deliver relevant, timely recommendations and seamless experiences across online, mobile, and in-store channels

Tuesday, February 24

5:05 PM Track 3: Fireside Chat: Bringing Back The Surprise & Delight Factor To Drive Continued Brand Engagement

In an era where customer interactions are increasingly data-driven and automated, retailers risk losing the emotional spark that builds lasting loyalty. The art of surprise and delight—those unexpected moments that deepen engagement and keep shoppers coming back—has never been more essential. In this fireside chat, Paul Banker will explore how his team at Bark reimagined this strategy for today’s digital-first consumer, blending personalization, creativity, and innovation to drive stronger connections and sustained brand engagement. Expect to hear:

Fostering emotional connections with your customers through surprise and delight initiatives
Setting your brand apart from the competition through unexpected initiatives and personalized experiences
Shaping positive brand perceptions and boosting customer satisfaction and long-term brand affinity with unique and fun customer experiences

Check out the incredible speaker line-up to see who will be joining Suzy.

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