Suzy Davidkhanian

Vice President, Content EMARKETER

Suzy Davidkhanian, Vice President, Content at EMARKETER, leads several practice groups including Retail & Ecommerce, Demographics and Financial Services. Davidkhanian is also responsible for the Analyst Access Program which enables clients to enhance their subscription with direct access to EMARKETER thought leaders across a variety of industries. Suzy has 20 years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Suzy has been quoted in a variety of media, including trade publications Retail Brew, Modern Retail and Ad Age. She is a regular on the EMARKETER podcast and has participated in numerous conferences and roundtables including most recently NRF Big Show, Groceryshop, Shoptalk and more. Suzy earned her MBA at University of Chicago Booth School of Business, and her B.A. in Sociology from McGill University.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:10 PM Fireside: Your Social Commerce Game Plan: Creating Shoppable Content For Seamless Customer Experiences

Explore the strategies and tactics for creating shoppable content that enhances the customer experience and drives sales. Gain insights into leveraging social media platforms to seamlessly integrate commerce into the customer journey in a way that feels authentic and relevant. Review ideas for:
Understand the concept of social commerce and its importance in modern retail and digital marketing.
Learning how to create compelling shoppable content that resonates with audiences and drives conversions.
Exploring strategies for integrating social commerce into the overall marketing and sales strategy for a seamless customer experience

Day Three: Thursday, February 27: Visions for The Retail Future

9:40 AM KEYNOTE PANEL: Key Success Factors For Winning Brand Collaborations and Partnerships

Selecting a brand partner that will stand the test of time and provide mutual benefits
Using brand partnerships at scale
Providing a more compelling brand experience and deepening customer relationships through your partnership
Elevating products and engaging existing and new customers through your collaborations
Ensuring the brand partner’s audience is a good match for your business
Lessons learned along the way

Check out the incredible speaker line-up to see who will be joining Suzy.

Download The Latest Agenda