Gary Penn

Interim Program Manager Smith Optics

Gary Penn is a fractional eCommerce leader working to improve practices, technology and structure inside businesses to drive growth and optimization. He specializes in helping businesses find the right solutions to meet their DTC needs and helping to integrate software into existing structure.

Prior to consulting, Gary spent 25 years working at household global brands. He has led consumer online sales, digital marketing, customer service, project management, warranty/repair and global enterprise strategy amongst other critical needs for businesses such as Quiksilver, DC Shoes, Roxy, Shimano, True Religion, Columbia Sportswear/prAna, and as Global Vice President of Direct to Consumer for the Nixon.

Tuesday, February 24

4:15 PM Track 6: Panel Discussion: Avoiding the Shiny New Toy: Iterating Your Tech Stack Based on Your Customer’s Needs and NOT What’s Hot

Given the amount of technology out there that promises to help retailers grow and provide better experiences, cutting through the noise of sales pitches, has become more important than ever. Beginning with an actual problem and trying to find a vendor to solve that problem is the best route of action, rather than grabbing on to a shiny new toy. During this panel with a group of technology experts as they walk us through how they iterate their own tech stacks through audits, prioritization and company alignment and by:

Resisting the urge to adopt every new technology trend in ecommerce
Revaluating and updating your tech stack based on real customer feedback and needs
Prioritizing meaningful improvements over flashy, unproven tools
Aligning technology investments with long-term business goals and customer satisfaction

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda