Gary Penn

Gary Penn is a fractional eCommerce leader working to improve practices, technology and structure inside businesses to drive growth and optimization. He specializes in helping businesses find the right solutions to meet their DTC needs and helping to integrate software into existing structures. Prior to consulting, Gary spent 25 years working at household global brands. He has led consumer online sales, digital marketing, customer service, project management, warranty/repair and global enterprise strategy amongst other critical needs for businesses such as Quiksilver, DC Shoes, Roxy, Shimano, True Religion, Columbia Sportswear/prAna, and Nixon. As a consultant he has worked across verticals including PartsTown, Chelsea Clock, Malin + Goetz, Karl Lagerfeld, Circle of Security, and Oase to name just a few!