Dynamic growth marketer leading full-funnel paid media channels, strategies, and teams. With over 6 years of direct-to-consumer and startup experience, she excels in propelling high-growth brands to new heights. Currently, she is focused on acquisition marketing at The RealReal, leveraging her expertise to drive impactful growth. Thriving in cross-functional environments, she brings joy to challenging work, determined to lead brands to success in the evolving landscape of growth marketing.
Wednesday, February 25
4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse
TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by:
- Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
- Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
- Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
- Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns
Check out the incredible speaker line-up to see who will be joining Alissa.
Download The Latest Agenda