Alissa Caltagirone | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Alissa Caltagirone

Manager, Acquisition Marketing The RealReal

Meet Alissa Caltagirone, the dynamic growth marketer leading full-funnel paid media channels, strategies, and teams. With over 5 years of direct-to-consumer (DTC) and startup experience, she excels in propelling high-growth brands to new heights. Currently, she is focused on acquisition marketing at The RealReal, leveraging her expertise to drive impactful growth. Alissa is known for her data-backed approach that prompted Birdies to pivot from a slipper company into a lifestyle footwear brand. Thriving in cross-functional environments, she brings joy to challenging work, determined to lead brands to success in the evolving landscape of growth marketing.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel: Elevating Your Content Strategy With Video

  • Creating engaging video content that showcases products and tells compelling stories. 
  • Optimizing video content for different platforms and audience segments. 
  • Using analytics to measure video performance and refine content strategy. 
  • Incorporating interactive elements to enhance viewer engagement and conversion rates. 

Check out the incredible speaker line-up to see who will be joining Alissa.

Download The Latest Agenda