Dynamic growth marketer leading full-funnel paid media channels, strategies, and teams. With over 6 years of direct-to-consumer and startup experience, she excels in propelling high-growth brands to new heights. Currently, she is focused on acquisition marketing at The RealReal, leveraging her expertise to drive impactful growth. Thriving in cross-functional environments, she brings joy to challenging work, determined to lead brands to success in the evolving landscape of growth marketing.
Wednesday, February 24, 2027
2:40 PM 3: Panel: Hacking the Algorithm: Content That Wins Attention for a New Era in Social Media
Social platforms are constantly changing what they reward, and the creative formats that captured attention last year may barely register in today's feeds. With every platform favoring different formats and behaviors, brands need to be deliberate about matching the right creative to both the channel and the campaign goal. Our panel of social media experts will explore which formats, from short-form video to carousels and interactive ads, are performing best on each major platform, how to align ad formats with goals like awareness, discovery, and engagement, platform-specific tips for optimizing captions, CTAs, and visual storytelling, and how to test and measure to find top performers.
- Understand which creative formats—such as short-form video, carousel, collection, and interactive ads—perform best on each major social platform in 2027
- Learn how to align ad formats with specific campaign goals like brand awareness, product discovery, lead generation, and engagement
- Discover platform-specific tips for optimizing creative elements like captions, CTAs, and visual storytelling
- Explore testing and measurement strategies to identify top-performing formats
Check out the incredible speaker line-up to see who will be joining Alissa.
Download The Latest Agenda