Dynamic growth marketer leading full-funnel paid media channels, strategies, and teams. With over 6 years of direct-to-consumer and startup experience, she excels in propelling high-growth brands to new heights. Currently, she is focused on acquisition marketing at The RealReal, leveraging her expertise to drive impactful growth. Thriving in cross-functional environments, she brings joy to challenging work, determined to lead brands to success in the evolving landscape of growth marketing.
Wednesday, February 24, 2027
2:40 PM 3: Panel: Hacking the Algorithm: Content That Wins Attention for a New Era in Social Media
- Understand which creative formats—such as short-form video, carousel, collection, and interactive ads—perform best on each major social platform in 2025
- Learn how to align ad formats with specific campaign goals like brand awareness, product discovery, lead generation, and engagement
- Discover platform-specific tips for optimizing creative elements like captions, CTAs, and visual storytelling
- Explore testing and measurement strategies to identify top-performing formats
Check out the incredible speaker line-up to see who will be joining Alissa.
Download The Latest Agenda