Alexa Ritacco

CMO Jenni Kayne

Alexa is currently the CMO at Jenni Kayne and has been with the company for almost 5 years. She beganher marketing journey fresh out of college starting in fashion & e-commerce at a small start-up. Afterhoning her skill-set in acquisition marketing and Facebook advertising for a few years, Alexa joined theJenni Kayne team in 2018 as a Digital Marketing Manager. The company at the time was at $8M inrevenue, and now has reached over $140M in revenue. Over the past 5 years her role has evolvedbeyond acquisition, now as the CMO, and has reached into customer retention, strategic partnerships,e-commerce optimization and overall company-wide growth and revenue management. In December2022, Alexa was honored to be named to the Forbes 30 Under 30 List in the Marketing & Advertisingcategory. She is so excited to be here at E-Tail and looks forward to connecting with all of you!