Alexa Ritacco

Chief Marketing Officer goop

Alexa Ritacco is a marketing and growth executive with a track record of scaling some of today’s most influential lifestyle and beauty brands. She currently serves as Chief Marketing Officer at goop, where she leads global marketing, brand & e-commerce strategy while spearheading the brand’s digital transformation and growth initiatives. Prior to joining goop, Alexa consulted for leading brands in the beauty, fashion, and lifestyle space. Earlier in her career, she was part of the founding team at Jenni Kayne, where she played a pivotal role in growing the business from $8M to over $130M in revenue, and later served as SVP of Digital at rhode skin. Recognized on Forbes’ 30 Under 30 in Marketing & Advertising, Alexa is known for blending creative vision with performance expertise, building enduring brands while driving measurable results.

Wednesday, February 25

10:25 AM Main Stage: Keynote Panel: Thriving in the Funnel Collapse: Mastering the Modern, Messy Path to Purchase

The classic sales funnel is officially out the window—today’s customers zig and zag through a wild, twisty path to purchase that’s anything but predictable. To thrive in this beautiful mess, brands need fresh playbooks that embrace the chaos, harness data like a superpower, and deliver spot-on personalized experiences at every turn.

During this panel of retail trailblazers as they crack the code to the modern customer journey, turning whirlwind chaos into golden opportunities that spark conversions, boost loyalty, and fuel unstoppable growth in today’s fast-changing retail playground through:

Embracing a holistic view of the customer journey that recognizes multiple touchpoints
Leveraging data analytics to understand customer behavior and preferences
Implementing agile marketing tactics that adapt to real-time feedback
Utilizing integrated marketing channels to create cohesive experiences

Check out the incredible speaker line-up to see who will be joining Alexa.

Download The Latest Agenda