Rebecca Zarate | eTail Palm Springs

Rebecca Zarate

Rebecca Zarate

General Manager, US Who Gives A Crap
Rebecca Zarate

Rebecca is a strategic growth and marketing leader with over a decade of experience building purpose-driven consumer brands. She is currently the General Manager, US at Who Gives a Crap, where she leads the brand's expansion across marketing, retail, and customer experience. Previously, Rebecca was Chief Marketing Officer at Redbubble, where she led the company through a period of hyper growth, spearheading global marketing and brand strategy. Earlier in her career, she managed eCommerce strategy for major media brands including HBO, Showtime, Food Network, and earned a Clio Award for consumer product marketing.  

Monday, February 23: Summit Day

10:35 AM Customer Journey: Keynote: Signature Rolls: Turning the Customer Journey Into a Brand Adventure

How do you turn even the most everyday product into a brand people love? In this lively keynote, Rebecca Zarate, General Manager US at Who Gives a Crap, reveals how her team crafted a signature customer journey—across DTC, retail, and the legendary unboxing experience—to deliver delight at every touchpoint. Drawing on her award-winning career in purpose-driven consumer brands, Rebecca will share strategies for building emotional connection through creative copy, playful packaging, and unified brand values. Whether your product is as humble as toilet paper or dazzlingly disruptive, discover actionable lessons that will set your brand apart, stick in memory, and spark customer advocacy—all while staying true to your mission.
  • Understanding how to map and differentiate the customer journey across DTC, retail, and unboxing to create brand loyalty
  • Identifying opportunities to inject personality, creativity, and brand values into every stage of the customer experience.
  • Learning strategies for unifying cross-channel marketing to drive both customer delight and business growth, drawn from Rebecca’s experience at Who Gives a Crap and Redbubble.
  • Applying proven frameworks to shape memorable touchpoints that transform even commodity products into must-talk-about brands, no matter your industry or audience

Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda