Greg Hayes

Co-Founder and Chief Executive Officer Branch Furniture

Greg is the Co-Founder and CEO of Branch, a B2B startup disrupting the $50 billion office furniture industry. Prior to founding Branch, Greg ran Real Estate Strategy for flexible office space provider Breather, helping to expand and professionalize Breather’s portfolio across a dozen markets in the US, Canada and the UK. The complexities involved in procuring office furniture for Breather’s portfolio contributed to the idea for Branch. Before his time at Breather, Greg spent five years at Oxford Properties Group, the real estate wing of the OMERS Pension Fund. At Oxford, Greg specialized in the leasing and management of a $2B Trophy and Class A office portfolio. Greg originally hails from Toronto, Canada, and holds a finance degree from the University of Western Ontario.

Tuesday, February 24

4:15 PM Track 2: Panel Discussion Remix: Crafting a Winning Media Strategy: Balancing Paid, Organic, and Partner Approaches for Maximum Marketing Impact

Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to:

Allocating digital marketing budgets efficiently amidst rising media costs
Rethinking traditional and new media strategies to drive top-of-funnel growth
Harnessing zero- and first-party data more effectively to enhance customer insights
Adapting platform strategies as customers interact across touchpoints
Redefining KPIs to reflect the shifting priorities and outcomes

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda