Charlotte Trecartin is the 26-year-old founder and CEO of CharCharms, the viral accessories brand that pioneered an entirely new product category: water bottle charms. Featured on Shark Tank and sold in Target, Urban Outfitters, Zumiez, Foot Locker, and Dick’s Sporting Goods, CharCharms has grown into a $10M business in just four years. Named to Forbes 30 Under 30 in Retail & E-Commerce, Charlotte also co-founded WallCandy, a Gen Z decor brand soon launching in Walmart and Blick Art Materials. At eTail Palm Springs, she’ll share how she’s redefining modern retail through social media storytelling, community-driven growth, and bold product innovation.
Monday, February 23: Summit Day
11:30 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Check out the incredible speaker line-up to see who will be joining Charlotte.
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