Charlotte Trecartin is the 26-year-old founder and CEO of CharCharms, the viral accessories brand that pioneered an entirely new product category: water bottle charms. Featured on Shark Tank and sold in Target, Urban Outfitters, Zumiez, Foot Locker, and Dick’s Sporting Goods, CharCharms has grown into a $10M business in just four years. Named to Forbes 30 Under 30 in Retail & E-Commerce, Charlotte also founded WallCandy, a Gen Z decor brand soon launching in Walmart and Blick Art Materials. At eTail Palm Springs, she’ll share how she’s redefining modern retail through social media storytelling, community-driven growth, and bold product innovation.