Jason Cole | eTail Palm Springs

Jason Cole

Jason Cole

Senior Brand and Digital Marketing Manager Pentel of America Ltd
Jason Cole
Jason Cole is a veteran marketer with decades of experience helping brands communicate, transform and grow though authentic engagement and strategic planning. A web-savvy marketing executive with a broad background, he delights in producing award-winning results that keep the company image foremost in the minds of consumers and media.

Monday, February 23: Summit Day

11:30 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today

The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term 
  • Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
  • Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
  • Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
  • Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
  • Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda