Jason Cole
Senior Brand & Digital Marketing Manager Pentel of America Ltd
Monday, February 23: Customer Journey Summit
11:45 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Check out the incredible speaker line-up to see who will be joining Jason.
Download The Latest Agenda