Jacob Ross

You're not reaching the full potential of your marketing efforts if you're not reaching the consumer across multiple channels. Search and Social alone are not enough to drive sustainable, long-term growth. However, marketers struggle to understand how their marketing is truly performing within and across channels, leading to missed opportunities. In this session, Ryan McClurkin, Chief Analytics Officer at JTV, will join Jacob Ross, CEO of PebblePost, to explore why multichannel investment is essential for unlocking the consumer’s lifetime value and how incrementality reveals the crucial insights needed to understand and optimize performance.