eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Tari Huddleston, VP, eCommerce at Sugarfina
Sugarfina Logo

Tari Huddleston


VP, eCommerce
Sugarfina

Check out the incredible speaker line-up to see who will be joining Tari.

Download The Latest Agenda

Transform TECH Summit

Monday, February 24th, 2020


8:45 AM Keynote Panel Discussion: Not Being Scared To Try—Scaling Tech For Online Success

An inspirational group panel kicks off our tech focused day. They’ll present best practices and detailed strategies for selecting and testing new technology, ideas for how to evaluate the genuine, positive impact of technology on today’s consumer and how to evaluate your tech stack. They’ll discuss:

  • The keys to success for scaling tech and new immersive marketing tactics 
  • Understanding how new digital experiences can support customer acquisition and drive sales
  • Tips for teaching your organization to be forward thinking and stay on top of the latest effective technology opportunities

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Panel Discussion: Creating A Customized Dialogue With Your Customers To Help Increase Sales

Creating custom content is more important than ever, but how are you ensuring that you are truly engaging with the customer in a meaningful way? Sugarfina and Skechers, who boast tremendously loyal customer bases, will share the types of personalization that are working to increase customer lifetime value and drive brand advocacy.
Explore tips for:

  • Building and tracking a flow of conversations between loyal fans and brands
  • Producing a personalized dialogue that is bolstered by data
  • Creating new, unique content based on the customer shared voice and their shopping behaviors
  • Measuring how the personalized dialogue converts to sales