Tari Huddleston

Tari Huddleston is the VP Ecommerce & Digital for Sugarfina leading digital strategy, ecommerce and customer experience.  As head of the global ecommerce team, Tari’s focus is to elevate the digital customer experience through all brand touchpoints including digital, retail, social, wholesale and international with a customer-centric and data-first approach.  

With over 20 years’ experience with many famous and well-loved brands from The Home Depot to Wrangler and Lee to M&M’s Chocolate Candies, she has led and developed direct to consumer businesses from start-up, survival, turnaround and growth.  With a strong knowledge of both customer focused businesses and online developments, Tari has been responsible for launching award winning websites, new marketing channels and establishing complete direct to consumer infrastructures from the ground up.