Tari Huddleston

VP, eCommerce
Sugarfina

Tari Huddleston is the VP Ecommerce & Digital for Sugarfina leading digital strategy, ecommerce and customer experience. As head of the global ecommerce team, Tari’s focus is to elevate the digital customer experience through all brand touchpoints including digital, retail, social, wholesale and international with a customer-centric and data-first approach.

With over 20 years’ experience with many famous and well-loved brands from The Home Depot to Wrangler and Lee to M&M’s Chocolate Candies, she has led and developed direct to consumer businesses from start-up, survival, turnaround and growth. With a strong knowledge of both customer focused businesses and online developments, Tari has been responsible for launching award winning websites, new marketing channels and establishing complete direct to consumer infrastructures from the ground up.

Check out the incredible speaker line-up to see who will be joining Tari.

Download The Latest Agenda

Transform TECH Summit

Monday, February 24th, 2020

8:45 AM Keynote Panel Discussion: Not Being Scared To Try—Scaling Tech For Online Success

An inspirational group panel kicks off our tech focused day. They’ll present best practices and detailed strategies for selecting and testing new technology, ideas for how to evaluate the genuine, positive impact of technology on today’s consumer and how to evaluate your tech stack. They’ll discuss:

The keys to success for scaling tech and new immersive marketing tactics
Understanding how new digital experiences can support customer acquisition and drive sales
Tips for teaching your organization to be forward thinking and stay on top of the latest effective technology opportunities

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:55 PM Panel Discussion: Creating A Customized Dialogue With Your Customers To Help Increase Sales

Creating custom content is more important than ever, but how are you ensuring that you are truly engaging with the customer in a meaningful way? Sugarfina and Skechers, who boast tremendously loyal customer bases, will share the types of personalization that are working to increase customer lifetime value and drive brand advocacy.

Explore tips for:

Building and tracking a flow of conversations between loyal fans and brands
Producing a personalized dialogue that is bolstered by data
Creating new, unique content based on the customer shared voice and their shopping behaviors
Measuring how the personalized dialogue converts to sales