Tari Huddleston is the Global Vice President of Digital and Ecommerce at Revelyst, where she leads digital transformation and growth across a portfolio of iconic outdoor and lifestyle brands including Fox Racing, Bell, Giro, and CamelBak. With over 20 years of experience driving direct-to-consumer strategy for global brands like The Home Depot, Wrangler, and M&M’s, Tari is known for building award-winning digital platforms and delivering measurable impact through innovation and customer-centric experiences.
Monday, February 23: Summit Day
3:00 PM AI: Fireside Chat: Delivering AI at Scale: Defining The Keys to Success
AI is transforming how organizations manage and scale their product ecosystems, yet many struggle to align data, compliance, and emerging search technologies to keep pace. At Revelyst, where Tari Huddleston and Owen Spencer lead digital initiatives, the team is leveraging AI to automate and optimize where it matters most—from catalog readiness and compliance to pilots with Perplexity and collaborations with Google Shopping and Microsoft—Tari and Owen are defining what it takes to lead in this evolving landscape.
- Defining clear business objectives and secure executive buy-in to ensure AI initiatives align with overall strategy
- Identifying and prioritizing high-impact, feasible use cases through cross-functional collaboration and pilot projects
- Building a robust data and technology foundation, including high-quality, integrated data sources, scalable infrastructure, and skilled teams
- Establishing continuous monitoring, governance, and improvement processes—such as feedback loops and performance reviews
Check out the incredible speaker line-up to see who will be joining Tari.
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