Elin Floyd is the Associate Director of Digital Experience at Haus Labs by Lady Gaga, where she oversees the digital backend ecosystem - spanning customer experience, customer service, backend systems, and digital product. With over a decade in e-commerce and operations, she has led complex platform integrations, AI implementations, and process improvements that connect the front and back end of the business. Elin’s work focuses on building efficient, scalable digital infrastructure that supports both exceptional customer experiences and sustainable growth.