Elin Floyd is the Associate Director of Digital Experience at Haus Labs by Lady Gaga, where she oversees the digital backend ecosystem - spanning customer experience, customer service, backend systems, and digital product. With over a decade in e-commerce and operations, she has led complex platform integrations, AI implementations, and process improvements that connect the front and back end of the business.
Elin’s work focuses on building efficient, scalable digital infrastructure that supports both exceptional customer experiences and sustainable growth.
Tuesday, February 24
5:05 PM Track 5: Case Study: Design Meets Delivery: How Front-End UX and Back-End CX Leaders Unite to Elevate Retail Experiences
In today’s competitive retail landscape, the alignment of front-end user experience (UX) with back-end customer experience (CX) is crucial for creating seamless and satisfying shopper journeys. When UX designers and CX leaders collaborate, they connect the art of intuitive design with the science of operational efficiency, resulting in elevated retail experiences that delight customers at every touchpoint. Join this fireside chat with the CX and UX duo of Elin Floyd and Becah Artz as they describe how their partnership drives higher conversion rates, stronger loyalty, and a consistent brand presence across omnichannel environments by:
- Unifying design and delivery teams to align front-end creativity with back-end precision, creating seamless, brand-consistent retail experiences
- Bridging UX and CX insights to deliver connected digital journeys that elevate personalization, speed, and shopper satisfaction.
- Integrating front-end design systems with back-end data intelligence to optimize omnichannel engagement and streamline operations.
- Elevating total customer value by transforming handoffs between UX and CX functions into frictionless, insight-driven collaborations that boost loyalty and conversion
Check out the incredible speaker line-up to see who will be joining Elin.
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