Casey Sarai

Co-Founder CAKES body

Casey Sarai is the co-founder of CAKES body, one of the fastest-growing consumer brands, scaling to $100M in three years, having started with no outside capital and only $10,000. A leader in social commerce, Casey has built a top 1% TikTok Shop brand with over 1M units sold. Her radically human workplace philosophy and disruptive approach to brand-building have been featured in Bloomberg, CNBC, Forbes, and more – making her a must-hear voice on retail and social commerce.

Thursday, February 26

10:30 AM Main Stage: Fireside Chat: How to Go Viral & Transform Buzz Into a Sustainable E-Commerce and Brand-Building Engine

In just three years, CAKES body scaled from a $10,000 investment with no outside capital to a $100M consumer brand — all by staying true to their values and a radically human approach to brand-building. As sisters and co-founders, Casey and Taylor share how they’ve built one of the fastest-growing social commerce brands, selling over 1M units and earning top 1% status on TikTok Shop. From weaving authenticity and simplicity into the full product lifecycle to creating meaningful, value-driven connections with customers, they’ll unpack the playbook behind building community at scale.

What You’ll Learn:

Embed values at every touchpoint to cultivate a loyal community and customer base that grows with your brand.
Craft meaningful, value-driven messages that resonate with modern consumers and deepen long-term connections.
Embrace authenticity and simplicity across the product lifecycle to drive efficiency, trust, and sustainable scale.
Harness content, social commerce, and an ad engine built for speed to fuel rapid growth and dominate new retail channels.

Check out the incredible speaker line-up to see who will be joining Casey.

Download The Latest Agenda