Ingvar Kraatz | eTail Palm Springs

Ingvar Kraatz

Ingvar Kraatz

Co- Founder & COO Bidnamic
Ingvar Kraatz

Ingvar Kraatz is the Chief Operating Officer and Co-Founder of Bidnamic, an AI-powered platform designed to optimise Google Shopping campaigns. Before founding Bidnamic, Ingvar launched several eCommerce ventures, including Dizinga, a print-on-demand store with over 400 million SKUs.

At Bidnamic, Ingvar oversees the company's operations, focusing on scaling its machine learning solutions to help retailers drive better results from their digital marketing efforts. He is passionate about using data and technology to help brands maximise their advertising spend and achieve sustainable growth.

Monday, February 23: Summit Day

9:10 AM Search: Problem Solving Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: Brandpilot & Revvim

Table 7: Channable

Table 8: Digital Web Solutions

11:40 AM Search: Roundtable Rotations

(4 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: Brandpilot & Revvim

Table 7: Channable

Table 8: Digital Web Solutions

2:50 PM Search: Roundtable Rotations

(2 rounds, 25 minutes each)

Table 1: Bidnamic

Host: Ingvar Kraatz, Co-Founder & COO, Bidnamic

Table 2: Beat Diminishing Returns with Strategies for the New World of Search

Both existing and new Search channels are in a period of disruption. From inefficiency in the walled gardens to mobile & social search to GEO for zero-click AI shopping, retailers are struggling to keep up. We'll discuss the proven vs the hype, the short-term wins vs the long-term plays, and what strategies can work for retailers in 2026.

Host: Paul Valker, Director, US Retail & Commerce, Connexity

Table 3: Bonsai LLC

Table 4: The Evolution of AI Search

Host: Chris Andrew, CEO and Co-Founder, Scrunch

Client Co-Host: Donna Bedford, Global SEO Strategy & Operations Lead, Lenovo.com

Table 5: Lily AI

Table 6: Brandpilot & Revvim

Table 7: Channable

Table 8: Digital Web Solutions

Check out the incredible speaker line-up to see who will be joining Ingvar.

Download The Latest Agenda