For the past 25 years, Jessyca has been at the forefront of digital strategy, holding key roles in user experience, SEO, affiliate marketing, and product management for leading ecommerce businesses. This deep, cross-functional expertise enables her to view the challenges of online retail through a systems-thinking lens. Today, she's applying that insight to the coming wave of AI. You'll learn how the most effective 'robot tactics' for your retail business are rooted in established, future-proofed principles.
Monday, February 23: Summit Day
11:15 AM Search: Case Study: Double Your Discoverability: Crawler-Driven Strategies for Dominating Search and AI Rankings
In a digital era where both search engines and AI-driven platforms determine brand visibility, mastering crawler behavior has become critical to discoverability. This case study will reveal how Jessyca Frederick and her team at Wine Enthusiast reengineered their site architecture and content strategies to align with how crawlers evaluate and rank information. Attendees will see firsthand the techniques that doubled discoverability across both traditional search and next-gen AI rankings, offering a replicable roadmap for brands aiming to maximize visibility and outpace competitors. Expect to hear about:
- Optimize site structure and technical SEO to ensure crawlers efficiently discover, index, and prioritize your most valuable content
- Implement schema markup and structured data to enhance visibility in AI-generated overviews and rich search results
- Conduct regular site audits and log file analysis to identify and resolve crawling issues
- Align content strategy with user intent and long-tail keywords, focusing on comprehensive, high-quality resources
Check out the incredible speaker line-up to see who will be joining Jessyca.
Download The Latest Agenda