For the past 25 years, Jessyca has been at the forefront of digital strategy, holding key roles in user experience, SEO, affiliate marketing, and product management for leading ecommerce businesses. This deep, cross-functional expertise enables her to view the challenges of online retail through a systems-thinking lens. Today, she's applying that insight to the coming wave of AI. You'll learn how the most effective 'robot tactics' for your retail business are rooted in established, future-proofed principles.