• Structuring site architecture, category pages, and internal links so Google can easily crawl and understand your catalog 
• Optimizing product and collection pages with search‑friendly copy, images, and metadata that still convert human shoppers 
• Strengthening technical foundations like page speed, mobile performance, and clean URLs to protect rankings and revenue 
• Building an intent‑led content strategy around FAQs, guides, and comparison pages that reliably capture high‑value traffic 

Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together. 

1. Roundtable: The AI Sales Agent Explosion: What Do They Actually Do and How Do You Choose? 

Jessyca Frederick, Director Digital Product, Wine Enthusiast 

1. Roundtable: Next-Level AI Agentic Commerce: Enabling Autonomous Purchases with Smart Guardrails for Trust and Control 
2. Roundtable: Balancing AI Generated and Human-Led Assets in Content Creation
3. Roundtable: Content Readiness: Why Most Retailers Aren't Structurally Set Up to Win in AI-Shaped Search