Cedric Parsiegla is Director, Digital Strategy & eCommerce for Henkel’s Beauty Professional division, driving growth across direct-to-consumer, social commerce, and omnichannel retail. With global experience spanning North America, Latin America, and Europe, he has led digital transformation initiatives, launched top-performing brands on Amazon, and scaled social commerce programs with leading platforms like TikTok Shop. Cedric’s expertise bridges data-driven strategy, creative brand storytelling, and operational excellence to accelerate digital revenue.