Cedric Parsiegla is Director, Digital Strategy & eCommerce for Henkel’s Beauty Professional division, driving growth across direct-to-consumer, social commerce, and omnichannel retail. With global experience spanning North America, Latin America, and Europe, he has led digital transformation initiatives, launched top-performing brands on Amazon, and scaled social commerce programs with leading platforms like TikTok Shop. Cedric’s expertise bridges data-driven strategy, creative brand storytelling, and operational excellence to accelerate digital revenue.
Wednesday, February 25
4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse
TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by:
- Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
- Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
- Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
- Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns
Check out the incredible speaker line-up to see who will be joining Cedric.
Download The Latest Agenda