Cedric Parsiegla | eTail Palm Springs

Cedric Parsiegla

Cedric Parsiegla

Director, eCommerce Sales & Digital Strategy Henkel
Cedric Parsiegla
Cedric Parsiegla is Director, Digital Strategy & eCommerce for Henkel’s Beauty Professional division, driving growth across direct-to-consumer, social commerce, and omnichannel retail. With global experience spanning North America, Latin America, and Europe, he has led digital transformation initiatives, launched top-performing brands on Amazon, and scaled social commerce programs with leading platforms like TikTok Shop. Cedric’s expertise bridges data-driven strategy, creative brand storytelling, and operational excellence to accelerate digital revenue.

Wednesday, February 25

4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse

  • Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
  • Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
  • Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
  • Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns

Check out the incredible speaker line-up to see who will be joining Cedric.

Download The Latest Agenda