Social platforms have become a real sales channel for many brands, but measuring their true impact remains a challenge. Likes, views, and platform-reported conversions rarely tell the full story, leaving marketers struggling to prove whether social commerce is driving meaningful growth or simply capturing demand that would have happened anyway. Our panel of social commerce experts will explore which social metrics actually predict revenue, margin, and LTV, how to combine platform analytics, affiliate data, and post-purchase surveys into a single view, how to use incrementality testing to isolate true lift, and how to report results in a way that finance and leadership will trust.  

• Defining which social metrics actually predict revenue, margin, and LTV 
• Combining platform analytics, affiliate data, and post‑purchase surveys in one view 
• Running incrementality tests to separate true lift from organic demand 
• Reporting social commerce results in a format finance and leadership trust