eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Cedric Parsiegla
Director, eCommerce & Digital Marketing Henkel BeautyMonday, February 24: Search & Performance Marketing Summit (retailer only)
2:20 PM Panel: TikTok Is The New Search Engine: How Can You Take Advantage of This Growing Trend?
- Explore TikTok's algorithmic trends and content strategies to enhance discoverability and engagement.
- Discuss leveraging TikTok's unique video format for product showcases and brand storytelling.
- Share tactics for integrating influencer partnerships and user-generated content to drive conversions.
- Analyze case studies of successful TikTok campaigns and their impact on eCommerce growth.
Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation
5:10 PM Fireside: Your Social Commerce Game Plan: Creating Shoppable Content For Seamless Customer Experiences
- Explore the strategies and tactics for creating shoppable content that enhances the customer experience and drives sales. Gain insights into leveraging social media platforms to seamlessly integrate commerce into the customer journey in a way that feels authentic and relevant. Review ideas for:
- Understand the concept of social commerce and its importance in modern retail and digital marketing.
- Learning how to create compelling shoppable content that resonates with audiences and drives conversions.
- Exploring strategies for integrating social commerce into the overall marketing and sales strategy for a seamless customer experience
Check out the incredible speaker line-up to see who will be joining Cedric.
Download The Latest Agenda