Cedric Parsiegla is Director, Digital Strategy & eCommerce for Henkel’s Beauty Professional division, driving growth across direct-to-consumer, social commerce, and omnichannel retail. With global experience spanning North America, Latin America, and Europe, he has led digital transformation initiatives, launched top-performing brands on Amazon, and scaled social commerce programs with leading platforms like TikTok Shop. Cedric’s expertise bridges data-driven strategy, creative brand storytelling, and operational excellence to accelerate digital revenue.
Wednesday, February 25
4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse
- Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
- Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
- Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
- Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns
Check out the incredible speaker line-up to see who will be joining Cedric.
Download The Latest Agenda