Heather Wood
VP, Brand Strategy & Creative GOODLES
Heather Woods is the Vice President of Brand Strategy and Creative at GOODLES, the trailblazing noodle brand redefining comfort food with nutrition, flavor, and fun. With a B.S. in Nutrition and a career spanning CPG, fresh produce, and agency worlds, Heather brings over a decade of experience in building beloved brands through powerful storytelling, strategic innovation, and bold creative that drives digital engagement and growth.
Wednesday, February 25
9:35 AM Main Stage: Keynote Panel: From Likes to Loyalty: Proven Strategies to Spark Brand Love and Turn Customers into Lifelong Advocates
Creating brand love goes far beyond clicks and likes—it’s about forging powerful emotional connections that inspire customers to become devoted lifelong advocates. Studies show that emotionally connected customers are twice as valuable as highly satisfied ones, driving more repeat purchases and brand referrals but turning casual buyers into loyal fans demands authentic engagement, memorable experiences, and unwavering trust.
During this panel, marketing leaders unveil proven strategies to spark deep brand affection, cultivate enduring relationships, and transform customers into passionate champions who accelerate growth and amplify your brand’s story across the globe by:
- Creating personalized customer experiences that foster emotional connections
- Designing and implement loyalty programs and exclusive offers
- Building a vibrant brand community and leverage customer stories
- Transforming social media engagement and customer feedback into long-term brand advocacy
Q&A for this session will take place in the Q&A Lounge from 10:05-10:25AM
Check out the incredible speaker line-up to see who will be joining Heather.
Download The Latest Agenda