Keri McGhee

CMO Attentive

Keri McGhee is the Chief Marketing Officer at Attentive, the AI-powered SMS and email marketing platform helping leading brands deliver 1:1 personalized, real-time messaging experiences at scale. As CMO, Keri leads strategic global marketing to elevate the Attentive brand and drive growth across every stage of the customer journey. She oversees product marketing, revenue marketing, brand and content strategy, events, and partner marketing, ensuring Attentive’s story connects deeply with marketers around the world. With a focus on creativity, innovation, and measurable impact, Keri champions marketing that blends data-driven insights with storytelling to inspire and empower brands to build more personal, lasting customer relationships.

Tuesday, February 24

10:45 AM Main Stage: Keynote: From Personalization to Agentic Commerce: How AI Is Changing How Shoppers Buy

The architecture of commerce is being rebuilt for an AI-first world. While much of today’s agentic commerce is still intelligent automation, the real agentic future is rapidly taking shape. Consumers are already using AI to help with choices, compare options and complete purchases. In this emerging landscape, the brands that win will be the ones turning customer data into seamless, authentic, personalized experiences across every platform and touchpoint.

In this session, we’ll cut through the hype and share how marketing leaders should be thinking about AI, what to automate, what to keep human, and where AI actually drives revenue today. You’ll hear directly from Cozy Earth on how they’re using AI to drive real business impact while balancing automation with authenticity, and innovation with trust. You’ll also learn how AI can turn consumer data into omnichannel experiences that feel personalized and human across SMS, email and onsite. Expect practical insights, early lessons, and a clear-eyed view of what agentic commerce actually looks like in action.

Check out the incredible speaker line-up to see who will be joining Keri.

Download The Latest Agenda