In today’s competitive retail landscape, the alignment of front-end user experience (UX) with back-end customer experience (CX) is crucial for creating seamless and satisfying shopper journeys. When UX designers and CX leaders collaborate, they connect the art of intuitive design with the science of operational efficiency, resulting in elevated retail experiences that delight customers at every touchpoint. Join this fireside chat with the CX and UX duo of Elin Floyd and Becah Artz as they describe how their partnership drives higher conversion rates, stronger loyalty, and a consistent brand presence across omnichannel environments by:

• Unifying design and delivery teams to align front-end creativity with back-end precision, creating seamless, brand-consistent retail experiences
• Bridging UX and CX insights to deliver connected digital journeys that elevate personalization, speed, and shopper satisfaction.
• Integrating front-end design systems with back-end data intelligence to optimize omnichannel engagement and streamline operations.
• Elevating total customer value by transforming handoffs between UX and CX functions into frictionless, insight-driven collaborations that boost loyalty and conversion