Misbah Uraizee

Co-Founder & CEO Nectar AI

Misbah Uraizee is the CEO of Nectar Social, the world's first agentic social management & intelligence platform for leading brands & retailers like Caraway, e.l.f., Little Spoon, etc. High growth, community driven brands leverage Nectar to engage authentically at scale, drive more revenue through owned campaigns on organic channels across platforms such as Meta, TikTok, Reddit, etc. Prior to Nectar, Misbah was a product leader at Meta working across Facebook & Instagram Feed & Stories, and Messaging. She has been profiled on TechCrunch, Forbes, WWD, and holds over 10+ patents and is a graduate of Yale University. They’re backed by Google Ventures and have over 15M in funding.

Wednesday, February 25

9:35 AM Main Stage: Keynote Panel: From Likes to Loyalty: Proven Strategies to Spark Brand Love and Turn Customers into Lifelong Advocates

Creating brand love goes far beyond clicks and likes—it’s about forging powerful emotional connections that inspire customers to become devoted lifelong advocates. Studies show that emotionally connected customers are twice as valuable as highly satisfied ones, driving more repeat purchases and brand referrals but turning casual buyers into loyal fans demands authentic engagement, memorable experiences, and unwavering trust.

During this panel, marketing leaders unveil proven strategies to spark deep brand affection, cultivate enduring relationships, and transform customers into passionate champions who accelerate growth and amplify your brand’s story across the globe by:

Creating personalized customer experiences that foster emotional connections
Designing and implement loyalty programs and exclusive offers
Building a vibrant brand community and leverage customer stories
Transforming social media engagement and customer feedback into long-term brand advocacy

Q&A for this session will take place in the Q&A Lounge from 10:05-10:25AM

Check out the incredible speaker line-up to see who will be joining Misbah.

Download The Latest Agenda