Andrew Luxem is the Senior Director of CRM at Bed Bath & Beyond, where he leads lifecycle marketing and martech transformation. With two decades of experience across Amazon, Ancestry, and Stanley Black & Decker, Andrew specializes in building data-driven, customer-first programs powered by personalization, automation, experimentation, and insights.
Tuesday, February 24
4:15 PM Track 1: Panel: The Holy Grail of Personalization: Crafting Truly Individualized Customer Experiences
True personalization is the holy grail of modern retail—a transformative approach that goes beyond basic segmentation to craft deeply individualized customer experiences that resonate on a personal level. Achieving this level of personalization unlocks unparalleled engagement, loyalty, and lifetime value by meeting customers exactly where they are with exactly what they need. During this panel, retail executives reveal breakthrough strategies and technologies that empower retailers to create genuinely unique experiences—turning every interaction into a powerful moment that builds lasting connections and drives growth. Expect to hear about:
- Harnessing AI and unified data to deliver relevant, real-time recommendations and offers
- Moving beyond segmentation to true one-to-one personalization across channels
- Balancing privacy and personalization by building trust and respecting customer preferences
- Optimizing personalization strategies using customer feedback and behavioral insights
Check out the incredible speaker line-up to see who will be joining Andrew.
Download The Latest Agenda