Jessica Street
Senior Director, Digital Marketing & eCommerce Patagonia
Jessica Street (she/her) is the Sr. Director of Digital Marketing & eCommerce Performance at Patagonia. She brings over a decade of experience in Digital Marketing for local and international businesses, with 7+ years at Patagonia, driving growth in business and brand outcomes. Jessica is energized by values-driven brands and working with teams of marketers to create plans that put the customer or user experience at the center.
Jessica grew up in Southern California, is a UCSB alumni, and enjoys spending time with her family at the beautiful beaches in the area.
Tuesday, February 24
3:15 PM Track 2: Panel Discussion: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results
Maximizing the return on every advertising dollar is more critical than ever in today’s competitive retail landscape. Brands must leverage data-driven strategies and innovative tactics to optimize ad spend, eliminate waste, and boost performance across channels. During this panel discussion, industry experts reveal proven approaches to driving ad spend efficiency—helping retailers unlock real, measurable results that fuel sustainable growth and maximize marketing impact.
- Refining your audience targeting to focus on high-converting segments
- Implementing A/B testing for ad creatives and placements to identify the most effective strategies
- Taking advantage of automation tools for bidding and budget management
- Continuously analyzing campaign performance metrics to make data-driven adjustments
Check out the incredible speaker line-up to see who will be joining Jessica.
Download The Latest Agenda