Jaclyn Fu | eTail Palm Springs

Jaclyn Fu

Jaclyn Fu

Co-Founder & Co-CEO Pepper
Jaclyn Fu

Jaclyn Fu is the Co-founder & Co-CEO of Pepper, an intimate apparel brand for unapologetically small-chested women. Pepper was inspired by Jaclyn’s own experience of feeling ‘not enough’ as a small-chested woman which led her on a mission to rally the IBTC to embrace the ‘flat’ in flattering. Pepper was born as a 470% Kickstarter campaign in 2017, and since then has become one of the internet’s most viral DTC e-commerce brands — without traditional VC funding. Jaclyn is a Forbes 30 Under 30 honoree, and has also been featured in Inc Magazine, Cosmopolitan, Glamour, New York Times and more. Jaclyn is also a level 2 sommelier.

Thursday, February 26

8:30 AM Main Stage: Keynote Panel: From Surviving to Thriving: Proven Strategies for DTC Brands to Fund, Scale, and Pivot in a Shifting Market

In today’s whirlwind market, DTC brands need to be nimble, savvy, and ready to remix their game plan on the fly. Winning means tapping into fresh ideas that spark growth while dodging the curveballs of disruption.

Join this panel of trailblazers as they spill the secrets to helping DTC brands not just hang on—but crush it and soar in an ever-changing landscape through: 

  •  Exploring actionable funding strategies and financial planning to help DTC brands secure resources
  • Looking at details proven methods for scaling operations, including adopting omnichannel approaches and leveraging AI-driven personalization
  • Highlighting the importance of agility, showing how brands can successfully pivot business models and adapt to rapid industry changes
  • Sharing real-world examples and best practices for building resilient, customer-centric DTC brands

Check out the incredible speaker line-up to see who will be joining Jaclyn.

Download The Latest Agenda