Erica Randerson

Chief Digital Officer Edible Brands

Erica Randerson is an entrepreneurial, data-driven eCommerce leader with a career marked by driving growth and transformation in the digital landscape. At Edible®, she orchestrates all facets of digital strategy, including site experience, digital product, partnerships, data analytics, and customer insights. Prior to Edible, Erica served as Vice President of eCommerce at Divi, a beauty startup recognized as Ulta’s 2023 Emerging Brand of the Year, where she led marketing, technology, and creative. Earlier in her career at Look Listen, a leading full-service digital agency, Erica honed her leadership skills at the intersection of digital marketing, technology, and creative endeavors. Her strategic insights and innovative approach have consistently delivered profitable results. An Atlanta native, Erica studied Marketing at Georgia Tech before embarking on her professional path. Today, she resides north of the city with her husband Matt and their sweet son, Everett.