Emily Essner

CMO
Saks Fifth Avenue

Emily Essner is Chief Marketing Officer of Saks Fifth Avenue, where she is responsible for leading the marketing function and digital business. With her leadership and expertise, Ms. Essner plays an instrumental role in furthering Saks Fifth Avenue’s mission to deliver an easy, personalized luxury shopping experience. Ms. Essner has over 15 years of experience in marketing, operations and corporate strategy, including a nine-year tenure at Saks Fifth Avenue and HBC. Ms. Essner was previously with McKinsey & Company.

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Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021

11:50 AM How Saks Fifth Avenue Is Delivering A Channel-Agnostic Luxury Experience

Saks Fifth Avenue is making strategic investments - across all channels - to solidify its position as the go-to luxury destination for customers who want to experience the best in fashion and beauty. Well before the pandemic, Saks has been working to disrupt the luxury department store model to deliver a personalized, channel-agnostic experience - meeting customers where and how they want to shop. Join Emily Essner, CMO of Saks Fifth Avenue, as she discusses:

● How Saks is empowering its 3,000 stylists with data-driven insights to drive meaningful one-on-one interactions

● The design and implementation of a new online experience that delivers fashion through tailored content and an easier shopping experience

● How Saks accelerated changes to its service model during the pandemic to create new and innovative opportunities for customer engagement