eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Parry Malm, CEO at Logo

Parry Malm


Check out the incredible speaker line-up to see who will be joining Perry.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

3:35 PM Retailer Only Collaborative Workshop: Making The Most Of Your Message: A Better Way To Talk To Customers

What you say is what connects with customers most. And yet, many businesses think of brand language as an afterthought. But if you focused on this vital marketing component, what could it do for your ROI?


In this interactive workshop, led by AI-Powered Copywriting pioneer Parry Malm, discover how technology can automate and optimize your messages to deliver extra revenue WITHOUT compromising your brand voice. Participants will join us in discussion with Walgreens’ Brian Tyrrell on how to unify your messaging to create a seamless customer experience and break down silos within your marketing team.


In this session:

  • Learn how to start optimizing your message with AI
  • Discover best practices to make your message stand out in crowded inboxes
  • Find out how AI-Powered Copywriting technology works and the myths & facts about AI-generated conten
  • Hear how Brian Tyrrell, Walgreens, broke down silos and worked in an agile way to accelerate Walgreens’ digital transformation, and pivot through COVID-19