Genine Hees is Head of Performance Marketing at Lulus, where she leads customer acquisition and growth strategy across paid social, search, affiliate, video, and emerging digital channels. With extensive experience in ecommerce and digital marketing, Genine specializes in performance media, attribution, incrementality, and full-funnel measurement.
At Lulus, she oversees multi-million-dollar media investments and is responsible for driving profitable growth through data-driven decision making, rigorous testing, and cross-channel optimization. She is passionate about helping brands navigate today's increasingly complex media landscape while balancing efficiency, scale, and long-term growth.
At eTail Palm Springs, Genine will share insights on measurement, media strategy, and the evolving role of performance marketing in retail.
Check out the incredible speaker line-up to see who will be joining Genine.
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