With so much attention on AI and emerging technology, it's easy to overlook the basics that still determine whether a shopper completes a purchase. Slow pages, unclear product content, and clunky checkouts continue to cost retailers more revenue than any missing innovation ever will. Our panel of ecommerce experts will discuss the moments in a site visit that most influence conversion, the UX, trust, and content patterns shared by top performers, how to prioritize fixes across discovery, evaluation, and checkout, and how to tie those improvements directly to conversion and revenue gains. 

• Mapping the key moments in a visit that most influence whether shoppers convert 
• Identifying UX, trust, and content patterns shared by top‑performing sites 
• Prioritizing fixes that remove friction from discovery, evaluation, and checkout 
• Linking experience improvements directly to conversion rate and revenue lifts