Freya Seeger | eTail Palm Springs

Freya Seeger

Freya Seeger

Senior Director, eCommerce Windsor Fashions
Freya Seeger

Tuesday, February 23, 2027

3:20 PM 5: Panel: The Foundation First: Why the Best Digital Leaders Are Fixing Fundamentals Before Chasing Innovation

  • Mapping the key moments in a visit that most influence whether shoppers convert 
  • Identifying UX, trust, and content patterns shared by top‑performing sites 
  • Prioritizing fixes that remove friction from discovery, evaluation, and checkout 
  • Linking experience improvements directly to conversion rate and revenue lifts 

Check out the incredible speaker line-up to see who will be joining Freya.

Download The Latest Agenda