eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Steve Carr
Director, Digital Marketing Spinrite YarnsDay One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM PANEL DISCUSSION: Designing A Flexible, Enhanced Web Experience That Streamlines The Customer Journey
- Focusing on providing a solid, dynamic customer experience and testing out new functionality at each given moment
- Building the foundation for your site overhaul: constructing a platform that can respond quickly and flexible
- Rebuilding tools into your new platform as needed (such as A/B testing)
- Conducting effective and efficient tests of your site to provide relevant and timely feedback to continue improvements in the future
4:15 PM Panel: Data Driven Personalization: Creating Relevant Site Content For Each Visitor
- Utilizing data analytics to understand visitor behavior and preferences in real-time.
- Implementing AI-powered algorithms to dynamically personalize website content.
- Leveraging user segmentation strategies to deliver targeted messages and promotions.
- Optimizing conversion rates through tailored recommendations and personalized shopping experiences.
Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation
3:20 PM Panel: Catering To Diverse Customer Needs In eCommerce
- Exploring the evolving consumer demand for more diversity and realism in fashion, both in advertising and product offerings
- Analyzing how brands are reshaping their marketing strategies and product lines to reflect a more inclusive image of today’s population
- Showcasing case studies and examples of successful initiatives where brands have embraced diversity, fostering greater consumer engagement and loyalty
Check out the incredible speaker line-up to see who will be joining Steve.
Download The Latest Agenda