Personalization has been promised for years, and most shoppers are still seeing the same homepage as everyone else. AI has finally made real-time relevance practical, but the pressure is on to show it pays for itself. In this keynote panel, a group of senior commerce leaders will share where AI-driven personalization is delivering measurable gains, which data actually matters, and how to prove the profit impact to the rest of the business. 

• Quantifying how AI‑driven personalization lifts conversion, AOV, and repeat rate 
• Identifying the data and signals you truly need to power effective recommendations 
• Deploying high‑impact use cases like next‑best‑offer, pricing, and content selection 
• Building test‑and‑learn programs that prove incremental profit, not just more clicks