Jen-Ai Notman, VP of Marketing: Jen-Ai Notman is VP of Marketing at POPFLEX and Blogilates, leading marketing and growth strategy across both brands. She has worked alongside Cassey Ho for about five years and credits the brand's growth specifically to viral organic content, retention marketing, and influencer strategy, the same forces behind POPFLEX's organic growth. Jen-Ai has the clearest outside view in the company of how the brand evolved from an extension of Cassey's personal following into an independent business.
Wednesday, February 24, 2027
3:25 PM 3: Panel: Social Commerce Measurement: Building a Framework That Connects Platform Metrics to Real Business Outcomes
Social platforms have become a real sales channel for many brands, but measuring their true impact remains a challenge. Likes, views, and platform-reported conversions rarely tell the full story, leaving marketers struggling to prove whether social commerce is driving meaningful growth or simply capturing demand that would have happened anyway. Our panel of social commerce experts will explore which social metrics actually predict revenue, margin, and LTV, how to combine platform analytics, affiliate data, and post-purchase surveys into a single view, how to use incrementality testing to isolate true lift, and how to report results in a way that finance and leadership will trust.
- Defining which social metrics actually predict revenue, margin, and LTV
- Combining platform analytics, affiliate data, and post‑purchase surveys in one view
- Running incrementality tests to separate true lift from organic demand
- Reporting social commerce results in a format finance and leadership trust
Check out the incredible speaker line-up to see who will be joining Jen-Ai.
Download The Latest Agenda