Erika Weiss is Chief Marketing Officer of Relax The Back, the premium omnichannel wellness retailer with 65 stores nationwide. She leads brand strategy and marketing for the company, including its 2026 brand refresh, website relaunch, catalog and direct mail program, streaming TV, and lifecycle email. Erika is a consumer marketer and brand builder whose career spans big brands and startups across entertainment, fitness, lifestyle, CPG, and wellness. She held brand marketing roles at The Walt Disney Studios and 20th Century Fox, and spent a decade at The Beachbody Company, the at-home fitness leader behind P90X. She has also held marketing leadership roles at several DTC wellness, beauty, digital fitness, and lifestyle startups. Erika is the founder of Elevated Brand, a boutique marketing consultancy for health, wellness, fitness, and lifestyle brands, and an adjunct professor at Loyola Marymount University, where she teaches Entrepreneurial Marketing and Brand Management. She holds a BA from Barnard College, Columbia University (Magna Cum Laude, Phi Beta Kappa) and an MBA from the Kellogg School of Management at Northwestern University.