AI search gets most of the attention right now, but the basics still drive a huge share of traffic and revenue. Site structure, page speed, and well-built product pages remain the difference between ranking and disappearing. In this checklist panel, a lineup of SEO and eCommerce practitioners will walk through the core tactics that still deliver, from technical foundations to content that captures high-intent shoppers, and share what belongs at the top of every team's list. Expect to hear about:  

• Structuring site architecture, category pages, and internal links so Google can easily crawl and understand your catalog 
• Optimizing product and collection pages with search‑friendly copy, images, and metadata that still convert human shoppers 
• Strengthening technical foundations like page speed, mobile performance, and clean URLs to protect rankings and revenue 
• Building an intent‑led content strategy around FAQs, guides, and comparison pages that reliably capture high‑value traffic