As growth from core product sales becomes harder to come by, more retailers are looking beyond the shelf for new sources of profit. Services, memberships, partnerships, and retail media networks all offer promising revenue potential, but each comes with its own economics, risks, and demands on the organization. These retail strategy leaders will discuss how to identify which new revenue streams best fit your brand, customer, and P&L, quantify the margins, risk, and ramp time of each option, structure partnerships so incentives and data stay aligned, and sequence tests to build new profit pools without distracting from the core business.