February 19 - 22, 2019
JW Marriott, Palm Springs, CA
The proliferation of social media has enabled consumers to connect, engage and build a relationship with their favorite brands and products. This session will focus on how to engage with customers through strategic and disruptive digital marketing tactics to help evolve customers into fans:
• How to rise above the chatter in the digital era that will help you standout and make a strong impression.
• How to leverage social platforms, notably Facebook, Instagram and Twitter, to deepen the connections between retail customers and products.
• How to utilize mixed reality to learn more about your customers and creating unique customer experiences that turn your consumers into fans , ultimately creating a cycle of fandom.