eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Molly Hartney


2:10 PM Case Study REMIX: Engaging With Your Fandom Through Disruptive Marketing

The proliferation of social media has enabled consumers to connect, engage and build a relationship with their favorite brands and products. This session will focus on how to engage with customers through strategic and disruptive digital marketing tactics to help evolve customers into fans:
• How to rise above the chatter in the digital era that will help you standout and make a strong impression.
• How to leverage social platforms, notably Facebook, Instagram and Twitter, to deepen the connections between retail customers and products. 
• How to utilize mixed reality to learn more about your customers and creating unique customer experiences that turn your consumers into fans , ultimately creating a cycle of fandom.

Check out the incredible speaker line-up to see who will be joining Molly.

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