Marley Rowan | eTail Palm Springs

Marley Rowan

Marley Rowan

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Marley Rowan

Tuesday, February 23, 2027

4:30 PM Panel Discussion: The Measurement Confidence Problem: What Retailers Actually Trust in 2027

  • Comparing what dashboards say with what finance and operators actually believe 
  • Stress‑testing attribution models against real‑world sales and incrementality 
  • Deciding which metrics are "directional only" and which drive real investment calls 
  • Designing measurement frameworks that leadership will consistently rely on 

Check out the incredible speaker line-up to see who will be joining Marley.

Download The Latest Agenda