Most retailers use what they know about their customer to shape marketing. Ruggable uses it to decide what to make next. Chief Commercial Officer Sarah Kleinman will share how three connected pillars work together to move Ruggable from consumer insight to new product on shelf in as little as six to eight weeks. Those pillars are a deep understanding of the customer as a whole person, data infrastructure that layers merchandise forecasts with real-time shopping behavior, and a made-to-order operating model. 

• Why the combination of consumer understanding, data infrastructure and operating model keeps a brand in lockstep with what its customer wants in the moment 
• Why understanding the whole customer, not just onsite behavior, is the foundation for trend casting that drives growth 
• How layering merchandise forecasts with real-time shopping data can reveal the next big opportunity 
• Why a made-to-order operating model turns speed to shelf into a lasting competitive advantage