Sarah is the Vice President of Digital Commerce and Experience at The North Face. In this capacity she leads the brand’s digital business while driving forward the end to end consumer experience across TNF’s digital ecosystem. Her teams are responsible for Digital Marketing, Content, Acquisition, Loyalty, CRM, Data & Analytics, UX, and Technology.
Prior to joining The North Face, Sarah worked to build best in class digital experiences at Gap Inc, The Linus Group, Active Interest Media, and Smuggler. Throughout her career she has helped organizations embrace the interplay of business, strategy, user experience, and technology to create lasting results within the marketplace.
Check out the incredible speaker line-up to see who will be joining Sarah.