Executive leader in home furnishings and mattresses within the Ashley Furniture family of brands, the largest Furniture Manufacturer & Retailer in the world, where I drive creative, brand marketing, product marketing, and retail marketing functions across multiple DTC and retail channels.
Wednesday, February 24, 2027
1:05 PM Keynote Panel: The Authenticity Paradox: When Efficiency Meets Consumer Trust
- Defining what authenticity means for your brand in an AI-driven world — and why the answer looks different for DTC startups versus omnichannel giants
- Balancing the pressure to automate content, service, and personalization at scale without eroding the human moments that turn first-time buyers into loyal customers
- Measuring consumer trust as a business metric and building internal frameworks that treat authenticity not as a brand value on a wall but as a KPI on a dashboard
- Rebuilding customer confidence when AI missteps happen and closing the gap between what your brand promised and what the algorithm delivered
Check out the incredible speaker line-up to see who will be joining Scott.
Download The Latest Agenda