Katherine Miller | eTail Palm Springs

Katherine Miller

Katherine Miller

Director, Social Media Hot Topic
Katherine Miller

Wednesday, February 24, 2027

2:40 PM 3: Panel: Hacking the Algorithm: Content That Wins Attention for a New Era in Social Media

  • Understand which creative formats—such as short-form video, carousel, collection, and interactive ads—perform best on each major social platform in 2025 
  • Learn how to align ad formats with specific campaign goals like brand awareness, product discovery, lead generation, and engagement  
  • Discover platform-specific tips for optimizing creative elements like captions, CTAs, and visual storytelling  
  • Explore testing and measurement strategies to identify top-performing formats 

Check out the incredible speaker line-up to see who will be joining Katherine.

Download The Latest Agenda