Brian Watkins
VP of Sales & Marketing Teddy Balasare
Wednesday, February 24, 2027
3:25 PM 1: Panel: How Winning Brands Are Personalizing Every Moment of the Journey
Generic experiences are no longer neutral — they're a competitive liability. Today's personalization leaders have moved beyond demographic segments and batch-and-blast campaigns to deliver real-time, intent-driven experiences that adapt to each customer's behavior, context, and stated preferences. This session unpacks what it takes to build personalization at scale and how to earn the customer data that powers it.
- Building a first and zero party data foundation collected through loyalty programs, quizzes, and preference centers to fuel personalization at scale
- Real-time vs. right-time: The difference between reacting to a click and anticipating a need — and how leading brands are building the infrastructure to do both
- Extending dynamic experiences across email, SMS, paid ads, and in-store interactions so the customer feels known everywhere, not just on-site
- Building a value exchange that makes customers want to share more and the privacy guardrails that keep personalization from feeling intrusive
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest Agenda